ANALYSIS OF THE LOGISTICS AND SUCCESS OF INDITEX

Abstract

The success of a company depends on many factors linked to the structure, the category, the management, and the historical moment in which the company is located. Within the structure is logistics, a field that is essential when we talk about a multinational company whose essence is to manufacture personalized clothing. The following article explores this little-known aspect of INDITEX, showing that it is this logistics that configures other company departments such as production, sales, finance, etc. and is also responsible for its economic success. This is verified by comparing the company with others similar in size that work in a different way. The result is that INDITEX’s benefits are clearly higher than those of other companies.